Tim ferriss 2016 holiday gift guide7/24/2023 Last but not least, good long-form content will be around forever, so it’s part of the future. The more smart phones and broadband blanket the globe, the more powerful audio will become. Audio can be consumed while you commute, cook, exercise, walk the dog, etc. Unlike video or print, audio is a natural secondary activity. I think podcasting-or audio more broadly-is one element in the future of media. This inspired me to try it myself on the other side of the table. People like Joe Rogan, Marc Maron, and Chris Hardwick (Nerdist) produced ripple effects that blew my mind. Starting around 2008, I began experiencing the power of podcasts as a guest. The quality attracts audience, SEO, and more audience this is a sharp contrast to distribution forcing audiences to consume only a handful of options (e.g. In podcasting, it’s totally different: you pull people into your content. I know startups that have had to sell to larger companies simply to increase distribution footprint. the first 20 feet of a retailer effectively being owned by Coca-Cola, Simon & Schuster, etc.). Politics-ridden publisher models are antiquated and reflect an old paradigm of pushing content via distribution oligopolies (e.g. The CPMs ($20-80 CPM) and rewards for experimenting have also never been greater. No internal debates, no design by consensus, none of that. This is a return to basics-focus on content, period. My last few books and TV show were created alongside a lot of committees and corporate complexity, which exhausted me. I love podcasting because it’s a mass-audience format that offers 100 percent creative control with low production cost. Why are you excited about podcasts? Are they the future of media? I had so many questions and thankfully, he had plenty of answers. How does one create one of the biggest podcasts in the world with essentially no advertising or promotion? How does one expertly interview huge stars, introverted authors and enigmatic artists with compelling ease? How does one build a potential $2-4M a year business-as he recently described it in an article-but decide not to fully monetize it because he doesn’t want to exploit his fans? Which is why I wanted to interview Tim to get him to explain how exactly the hell this all happened. Is there a more fitting moniker for someone whose show can sell 50,000 copies of a book or drive a product out of stock at Whole Foods nationwide? I don’t think so. And that’s really what Tim’s podcast has become. It’s like being friends with Oprah from when she had a small morning show in Chicago. Plenty of us agree to appear on our friends’ podcasts-what’s unusual is recording the episode and then getting emails from NFL coaches, A-list actors and multi-platinum music titans because they “heard you on the podcast recently.” As one of the first guests on The Tim Ferriss Show, it’s been strange and humbling to watch myself get utterly eclipsed by every subsequent guest over the last two years-from Arnold Schwarzenegger to Sophia Amoruso to Jamie Foxx-and listen to each one, riveted, just like every other fan. Many of us have friends that start podcasts-not very often do those shows turn around and do 70 million downloads. Even so, I’ve been continually shocked with his ability to predict trends and master new technologies. Tim is someone I have worked with and a friend (he’s even published my books- one of which he turned into a runaway hit that changed my life and another one on the way soon ). I’m not an impartial observer of this phenomenon.
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